OKI Printing Solutions

OKI Printing Solutions offers digital color, monochrome, and multi-functional printers that are designed to deliver maximum productivity for business. BDG worked with NGS Associates and creative representatives from OKI Japan and OKI Europe, to create a new brand identity. The challenge was to ensure consistent brand management—and visual identity —across the globe. The program included development of an extensive style guide addressing typography, photography, as well as color and logo usage across a wide range of applications in traditional and new media.